CoastCraft
Starter
Build your monthly content habit.
R1,000 / month
- 8 short promotional videos
- 8 social posts with captions
- Agreed posting schedule
Social content for the KZN South Coast
Beautiful places.
Beautiful places.
Better online presence.
Monthly videos and social posts for guesthouses and tourism businesses on the KZN South Coast. Give travellers a reason to enquire, without adding marketing to your to-do list.
Agreed content, delivered every month
Your material, used with your permission
Enquiries over empty view counts
Every post checked by a person
No viral promises
How a month works
You run the business. We shape the story.
That sea-view room. Your weekend special. The adventure just down the road. We turn the things that make your place worth visiting into content worth noticing.
Step 1
You send what you have
Photos, phone clips, business details and this month's offers. No film crew or complicated shoot needed. What to send
Step 2
We edit with a purpose
Short promotional videos of your rooms, experiences and offers, each ending with a clear next step for guests.
Step 3
Your feed stays active
Captions written, proofread and checked against your details, then posted on an agreed plan, so you stay visible while you look after visitors.
Step 4
We check what's working
We agree the signals that matter: enquiries, booking interest and WhatsApp clicks. Premium adds a monthly report.
Campaigns planned around the South Coast year
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Dec–Jan summer holiday peak
Mar–Apr Easter weekends
Jun–Jul winter school holidays
Sep–Oct spring break
Quiet weeks midweek and off-season specials
Monthly packages · South African rand
Small-business budgets. A consistent presence.
Seasonal campaigns
Growth
Give your next offer more room to shine.
R1,500 / month
- 16 short promotional videos
- 16 social posts with captions
- Promotional campaigns for holidays and quiet weeks
Premium
Our all-video package, with campaigns and reporting.
R2,000 / month
- 24 short promotional videos
- Campaign management
- Monthly performance report
Founding clients: our first 3 guesthouses
Claim a founding spotA free sample Reel made from your own photos, then R500 off your first month on any package. In return we ask for a short testimonial and permission to show your work here.
Final scope, schedule and terms are agreed with you before you start. Reporting shows what's happening with your enquiries; it is not a promise of guaranteed bookings.
Book direct
Every guest you win directly is a guest you keep in full.
Booking sites are useful. They bring travellers your way. But on most South African bookings they keep between 10% and 25% of the room rate, and Airbnb now takes 15.5% of every booking.
What 15% looks like on the South Coast
| One night | Booking site | Booked direct |
|---|---|---|
| Room rate | R1,500 | R1,500 |
| Commission (about 15%) | −R225 | R0 |
| You keep | R1,275 | R1,500 |
Move about 5 room-nights a month from the booking sites to direct, and our Starter package has paid for itself.
How we help guests book with you, not around you
Show what the listing can'tShort videos of your rooms, your view and what's down the road give guests a reason to look you up.
Promote your direct dealsBooking sites no longer require you to match their price on your own channels in South Africa, so you can offer a better rate direct. We'll make sure people see it.
Keep one clear next stepEvery post ends with a direct way to reach you, on WhatsApp or by enquiry, so interest turns into a conversation rather than a commission.
We're not here to replace the booking sites. We never take bookings or payments: guests deal with you, and you keep 100% of the rate.
What lands in your feed
Three kinds of short video
Every package mixes these formats, built from your own photos and clips.
Room and view tour
Your best rooms and the view from them, cut to a quick, warm walk-through.
Spotlight
This month's special or a standout feature, front and centre, with how to book at the end.
Nearby adventure
The beach, dive spot or gorge down the road, framed as a reason to stay with you.
These are samples, made by our Studio from real photos of a South Coast home (Tidewater House is a sample name, so it can't be booked). Client work will appear here as our first South Coast projects go live. Want to see your own place like this? Send us a few photos and we'll make you a free sample Reel.
For CoastCraft clients
Your monthly brief
Each month we need two things from you: good photos and what you'd like to promote. Here's how to send them so your videos come out sharp and your posts say exactly what you mean.
Send full-quality photos
Straight from your phone camera is perfect. Messaging apps shrink photos unless you send them as a file.
WhatsApp: tap the paperclip, choose Document, then pick your photos.
Email or a shared Google Drive folder works too. Please avoid screenshots and pictures saved from Facebook or websites. They're too small to look good on a phone screen.
Cover the whole place
- Each room type, in daylight
- Your views: sea, sunset or garden
- Food and drink you serve
- Outside: building, pool, deck, garden
- Things to do nearby
- Optional: 5 to 10 second video clips, phone upright and steady
More photos means more variety across the month. For the best results:
Starter · 8+Growth · 16+Premium · 20+
Tell us what to promote
Send your offer exactly as it stands, including the price, the dates and any conditions. We only ever say what you've told us, so we'll never add a discount or a deadline you didn't give.
No offer this month? That's fine. We'll focus on your rooms, views and the area.
People in your photos
If guests or staff can be recognised, only send photos they've agreed to be used in your marketing, and let us know. Photos of people stay out of your posts until you confirm.
About CoastCraft
Made for the South Coast
CoastCraft helps guesthouses and tourism businesses on the KwaZulu-Natal South Coast show up consistently online.
We turn your photographs, footage and offers into polished short videos and social content, with practical monthly packages and a focus on meaningful enquiries rather than viral promises.
Locally focusedBuilt for South Coast guesthouses, lodges and tourism operators.
Consistently deliveredThe content you agree on, every month, on schedule.
Your material, your permissionWe only use photos and clips you supply and approve.
Contact
Let's give your business the attention it deserves.
Tell us about your guesthouse or tourism business, your current content and the enquiries you want. We'll suggest a practical monthly plan.
WhatsApp
Email